Under Armour Inc. (NYSE: UA) is a leader in the performance apparel market. The Baltimore-based company, founded in 1996, develops, markets and distributes apparel and accessories made of synthetic microfibers that help regulate body temperature and improve athletic performance. As of February 2018, Under Armour had a market capitalization of $6.6 billion. As many other retailers these days, Under Armour is struggling with the challenging environment brought on by competition from online retailers especially Amazon. (For related, see: 2017: The Year of Retail Bankruptcies).
Under Armour’s five largest institutional shareholders include the Vanguard Group Inc., holding 18,447,582 shares; Harris Associates L.P. holding 13,079,782 shares, Wellington Management Group, holding 11,173,318 shares; Bares Capital Management Inc., holding 8,091,563 shares; and State Street Corporation, holding 7,000,239 shares.
The top Under Armour insider shareholders include the following individuals.
1. Kevin Plank
Kevin Plank is the founder and current chief executive officer (CEO) of Under Armour. He has held the position of CEO and chairman of the board since 1996, and was president between 1996 and 2008. Plank is on the boards of the National Football Foundation, the College Hall of Fame Inc. and the University of Maryland College Park Foundation. Plank’s academic qualifications include a Master of Business Administration (MBA) from the University of Maryland. Plank is the largest shareholder of Under Armour with his 28.95 million shares of Class C stock and 189,459 shares of Class A stock as per SEC filings.
2. Patrik Frisk
Patrik Frisk is the President and chief operating officer (COO) of Under Armor. Formerly the CEO of footwear company Aldo, Frisk joined Under Armor in June 2017 to replace Kevin Plank as the President. Frisk owns 522,740 shares of Class C stock in Under Armor, making him the company’s second largest shareholder.
3. Michael S. Lee
Michael Lee is Under Armour’s chief digital officer — a position he has held since July 2016. Lee joined the company in March, 2015, when it acquired MyFitnessPal — which he founded — for $475 million. Before starting MyFitnessPal, Lee held leadership positions at multiple start-ups in Silicon Valley. Lee is the third-largest shareholder with 391,998 Class C shares.
4. Kip Fulks
Kip Fulks has a long association with Under Armour, holding various senior positions within the company, such as managing quality assurance and product development between 1997 and 2008. Fulks is now Under Armour’s strategic advisor, a role he has occupied since May, 2017. He is the company’s fourth-largest direct shareholder, with 274,726 shares as of his February, 2017 filing. Other recent roles within Under Armour include president of footwear and innovation from March 2015 to October 2015, chief operating officer (COO) between 2011 and 2015, and chief product officer from 2016-2017.
5. Harvey Sanders
Under Armour’s fifth-largest individual shareholder is Harvey Sanders. As of October 2017, he held 255,874 shares of Class C stock. Sanders has been an independent director of Under Armour since November 2004. Previously, Sanders served as the CEO and president of Nautica Enterprises Inc. between 1977 and 1993. He is a board member of the Boomer Esiason Foundation for Cystic Fibrosis and the Starlight Starbright Foundation. Sanders also serves on the board of the University of Maryland College Park Foundation.